Essay on What Is Really Behind Advertisement - 1259 Words

Many people are in the debate whether companies use persuasion or manipulation in their advertisements to get people to buy a certain product. In the Innocent ones advertisement the â€Å"Stop the Abuse† organization shows a picture of a sad, abused little boy. The advertisement only shows half of his face, but the color in his face has been lightened so it has a gray tint. To the right, where the other half of his face should be, there is a stop sign. The stop sign is bright red, and below the stop sign are big bolded words that read, â€Å"I am Not a punching bag.† The word â€Å"not† is underlined to bring the significance of the advertisement to end child abuse. The advertisement is placed a a pitch black background to the picture stand out more. The†¦show more content†¦And then there are some people who look at it and their heart will break and they will donate immediately. The picture can only be counted as unfair if it invoked the same emotion in everyone no matter who viewed it. Another reason the advertisement is not manipulative is because even though the way the advertisement was structured was skillful, it was more on the creative side. The creativity is shown by the content of the advertisement. With the use of a stop sign to replace half of a child’s face, big bolded words, color scheme, and half of a child’s face the company used creativity in designing the advertisement. The only skill that was used was the structure of the advertisement. With the child’s face to the left, the stop sign to the right, and the bolded words underneath the stop sign it made the advertisement very easy to follow. However, that was the only skill used in the advertisement which is why it was more creative than skillful. The advertisement that the â€Å"Stop The Abuse† organization has recently came out with is persuasive and not manipulative because even though the advertisement is sad and may touch the emotio ns of some people, the fact of the matter is that it is only an advertisement and it is strictly the person’s, who is watching the advertisement, choice on whether to donate to the advertisement. The whole purpose of why the organization used the advertisement is in an attemptShow MoreRelatedReading The Signs In Public Spaces: Ulta Beauty. The Space1073 Words   |  5 PagesReading the Signs in Public Spaces: ULTA Beauty The space I chose to observe and write about for this essay is ULTA Beauty in the Greenwood Mall. In this analysis, I will be focusing on the impact of advertisements and products within class, gender, and beauty through the study of semiotics, connotation, and denotation. 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